Jim Stengel

Join Jim Stengel, former Global Marketing Officer at Procter & Gamble, as he shares his expertise in brand building. He emphasizes the importance of understanding consumer insights and emotional connections, illustrated through the relaunch of brands like Jif and Pampers. Stengel discusses the evolution of advertising in the digital age, highlighting how social media and influencer marketing reshape brand relevance. He also explores strategies for targeting niche audiences to foster brand growth and authenticity in a rapidly changing marketplace.

Jim Stengel, former CMO of P&G and CEO of the Jim Stengel Company, shares his wealth of experience in marketing leadership. He explains the shift from traditional awareness to capturing consumer entertainment and attention. Stengel emphasizes that CMOs need to focus 90% on leadership and just 10% on marketing tactics. He advocates for aligning brand purpose with improving consumer lives and the need for ongoing innovation and creativity. Listeners will enjoy insights on the balance of personal well-being and professional growth in the marketing world.

Jim Stengel, Cait Lamberton, and Ken Favaro discuss the need to move beyond the 'brand vs. performance' debate in marketing. They emphasize the importance of providing value to consumers, measuring brand equity, and optimizing resource allocation using data and metrics. They introduce the FRMU model and discuss the emotional relationship consumers have with brands. The chapter also highlights the influence of the Barbie movie on Mattel's brand and stock price, and the relationship between performance marketing and brand.