Jessy Klein-Fofana, Founder of LaRue PR and a former beauty brand entrepreneur, shares her expertise in crafting brand narratives and building media moments. She discusses the evolution of PR in the digital age, emphasizing the crucial shift from traditional methods to social media and influencer marketing. Jessy highlights the rising influence of affiliate marketing and the importance of authenticity in influencer partnerships. Additionally, she offers insights into managing client relationships while navigating the complex landscape of brand visibility and storytelling.

"WorkParty" welcomes PR powerhouses Jessy Klein Fofana and Lauren Kleinman. They discuss controversial media coverage, the challenges of being liked as a boss, and the shift in PR strategy from being liked to being controversial for press. They also explore the future of PR, combining PR and affiliate marketing, and the joys and challenges of entrepreneurship.