

Why 2 PR moguls say: 'F**k being liked by everyone'
Aug 16, 2023
"WorkParty" welcomes PR powerhouses Jessy Klein Fofana and Lauren Kleinman. They discuss controversial media coverage, the challenges of being liked as a boss, and the shift in PR strategy from being liked to being controversial for press. They also explore the future of PR, combining PR and affiliate marketing, and the joys and challenges of entrepreneurship.
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Embrace Being Disliked
- Success requires single-minded dedication despite its lonely toll.
- Accept that not everyone will like your decisions as a CEO.
Lead Empathetically with Vision
- Lead with empathy while maintaining focus on business success.
- Share equity with key employees to build ownership and support.
Evolution of Workplace Relationships
- Long-term team members evolve from close friends to professional relationships.
- Business growth naturally changes personal dynamics but loyalty remains.