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22min chapter
Why 2 PR moguls say: 'F**k being liked by everyone'
WorkParty
The Future of PR: Performance Marketing and Affiliate Marketing
In this chapter, the speakers discuss the importance of combining PR and affiliate marketing, emphasizing the concept of performance PR. They share their experiences with traditional PR agencies and affiliate agencies, highlighting the challenges they faced. They also discuss the shift in the media and PR landscape towards affiliate marketing and the potential it holds for the future of PR.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode