22min chapter

WorkParty cover image

Why 2 PR moguls say: 'F**k being liked by everyone'

WorkParty

CHAPTER

The Future of PR: Performance Marketing and Affiliate Marketing

In this chapter, the speakers discuss the importance of combining PR and affiliate marketing, emphasizing the concept of performance PR. They share their experiences with traditional PR agencies and affiliate agencies, highlighting the challenges they faced. They also discuss the shift in the media and PR landscape towards affiliate marketing and the potential it holds for the future of PR.

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