Shopify Masters Creating Media Moments with A PR Expert
Mar 11, 2025
Jessy Klein-Fofana, Founder of LaRue PR and a former beauty brand entrepreneur, shares her expertise in crafting brand narratives and building media moments. She discusses the evolution of PR in the digital age, emphasizing the crucial shift from traditional methods to social media and influencer marketing. Jessy highlights the rising influence of affiliate marketing and the importance of authenticity in influencer partnerships. Additionally, she offers insights into managing client relationships while navigating the complex landscape of brand visibility and storytelling.
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Evolution of PR
- PR has evolved from print to digital, social media, and now includes influencer marketing.
- The changing media landscape, while challenging, has created more opportunities in PR.
Affiliate Marketing in PR
- Understand the affiliate marketing funnel for PR success: performance PR, loyalty sites, and coupon sites.
- Affiliate marketing is now part of the PR landscape and crucial for brand awareness.
PR Readiness Checklist
- Ensure your business is operational with sales and logistics in place before pursuing PR.
- Identify your unique selling proposition; it's crucial for effective PR storytelling.