Shopify Masters
Creating Media Moments with A PR Expert
Mar 11, 2025
Jessy Klein-Fofana, Founder of LaRue PR and a former beauty brand entrepreneur, shares her expertise in crafting brand narratives and building media moments. She discusses the evolution of PR in the digital age, emphasizing the crucial shift from traditional methods to social media and influencer marketing. Jessy highlights the rising influence of affiliate marketing and the importance of authenticity in influencer partnerships. Additionally, she offers insights into managing client relationships while navigating the complex landscape of brand visibility and storytelling.
34:14
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Startups must clearly articulate their unique selling points to successfully engage in public relations and establish brand awareness.
- The shift from traditional media to digital platforms and influencer partnerships has transformed PR strategies, creating new opportunities for brands.
Deep dives
Understanding Brand Differentiation for PR Success
A crucial element for startups preparing for public relations is clearly identifying what sets their products or services apart from competitors. If founders struggle to articulate their unique selling points, it signals a readiness issue that extends beyond PR and into their overall business strategy. Building brand awareness is essential for increasing conversion rates, as potential customers need both recognition and trust in a brand's promises. Effective PR campaigns can enhance brand visibility through various channels, including media placements and influencer partnerships.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
