Jennifer Prosek

Jennifer Prosek, founder and CEO of Prosek Partners, shares valuable insights from her extensive experience in marketing for asset management firms. She discusses the critical role of branding and storytelling in capital flows, emphasizing the need for unique narratives. Prosek also touches on the evolving landscape of communication in investment, the significance of cultural understanding and relationship-building, and the importance of networking at intimate events to drive success. Her practical tips and personal stories make for an engaging conversation!

Jennifer Prosek, founder and CEO of Prosek Partners, shares her insights on business development and leadership in a virtual world. She discusses how the pandemic has transformed marketing in asset management, emphasizing the importance of digital presence and effective storytelling. Prosek also highlights lessons learned during the health crisis, focusing on empathy in client communications and fostering a strong company culture. Additionally, she shares strategies for innovation and adapting to new market trends, including the rise of SPACs and the importance of diversity in leadership.

Jennifer Prosek, Founder of Prosek Partners, shares her expertise in reputation management and communications, especially in high-stakes environments. She emphasizes the need for alignment between legal and communications teams, advocating for strategic restraint in public responses. Prosek also discusses the influence of large language models on reputation and how companies can shape narratives through positive content. A notable example is Bridgewater's transformation of its culture into a compelling public story by proactively managing its message.