Capital Allocators – Inside the Institutional Investment Industry Jennifer Prosek – Business Development and Leadership in a Virtual World (Capital Allocators, EP.177)
4 snips
Feb 15, 2021 
Jennifer Prosek, founder and CEO of Prosek Partners, shares her insights on business development and leadership in a virtual world. She discusses how the pandemic has transformed marketing in asset management, emphasizing the importance of digital presence and effective storytelling. Prosek also highlights lessons learned during the health crisis, focusing on empathy in client communications and fostering a strong company culture. Additionally, she shares strategies for innovation and adapting to new market trends, including the rise of SPACs and the importance of diversity in leadership.
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The Emerging Market of Marketing
- COVID accelerated the adoption of sophisticated marketing and reputation management in asset management.
- Digital presence and brand building became crucial for business development, especially in private equity.
Business Development in a Virtual World
- Focus on "giving gifts" in virtual business development by offering valuable insights, knowledge, and peer networks.
- Approach business development with empathy, understanding the challenges of a virtual environment.
Embrace Audio and Video
- Leverage audio and video content for business development; create podcasts or videos showcasing firm stories and strategies.
- Offer videos with portfolio managers as an alternative to in-person meetings, saving time and increasing efficiency.
