Capital Allocators – Inside the Institutional Investment Industry Jennifer Prosek – Nailing the Narrative (EP.396)
33 snips
Jul 15, 2024 
Jennifer Prosek, founder and CEO of Prosek Partners, shares valuable insights from her extensive experience in marketing for asset management firms. She discusses the critical role of branding and storytelling in capital flows, emphasizing the need for unique narratives. Prosek also touches on the evolving landscape of communication in investment, the significance of cultural understanding and relationship-building, and the importance of networking at intimate events to drive success. Her practical tips and personal stories make for an engaging conversation!
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Branding in Private Markets
- Private market firms now recognize the value of branding and proactive reputation management.
- A distinct story improves talent acquisition, deal sourcing, and fundraising efficiency.
Nailing the Narrative
- Define a unique narrative.
- Use thought leadership through speaking, writing, and media engagement.
Partners Group Story
- Partners Group banned the word "deal" to symbolize their non-transactional culture.
- This unique story resulted in a front-page Wall Street Journal feature.
