Exploring Branding and Capital Flows in Private Markets

Jennifer Prosek is the founder and CEO of Prosek Partners, a leading marketing and communications firm that for 30 years has helped the world’s top brands navigate what comes next. In asset management, Prosek’s clients oversee $60 trillion and comprise a who’s who in private and public markets. Jen is a popular past guest on this show from her first appearance five years ago and second when she shared her thoughts on navigating the pandemic.

Our conversation updates Jen’s thoughts on the emerging market of branding in the private markets, the importance of nailing the narrative, power of convening, maximizing value at conferences, and identifying talent. We discuss her thoughts on the trends driving capital flows and some great Jen-isms from her LinkedIn newsletter called Leading in Volatile Times.

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