Jeff Winters, Founder of Sapper Consulting and CRO at Abstrakt Marketing Group, discusses mastering pipeline growth and outbound lead generation in sales. He highlights the art and science behind these concepts, importance of sales leadership, role of sales enablement, resilience, setting micro-goals, and embracing failure in the sales process.

Teri Long, VP of Global Revenue Enablement at Mindtickle, Jeff Winters, CRO of Abstrakt Marketing Group, and Haris Halkic, Founder of SalesDaily.co, share their sales expertise. They discuss the alarming low win rates in SaaS and the impact of competition and buyer perception on sales strategies. The conversation emphasizes the need for genuine human connections amidst digital selling, along with the importance of coaching and understanding sales DNA to enhance performance. Insightful lessons from old-school sellers and poker strategies are also highlighted as keys to success.

Learn about the success of cold email as a new business strategy for agency owners with guest Jeff Winters. Jeff discusses his company, Sapper, which helps with outbound email marketing and sales efforts. He shares scripts, timing cadence, and success metrics for effective cold emailing. The podcast also covers topics like sales cycle timing during COVID-19, agency budget tiers, best practices for automated email sequences, and navigating business challenges during the pandemic.