EP 239: A new tool to add to your agency’s sales strategy with Jeff Winters

May 4, 2020

Learn about the success of cold email as a new business strategy for agency owners with guest Jeff Winters. Jeff discusses his company, Sapper, which helps with outbound email marketing and sales efforts. He shares scripts, timing cadence, and success metrics for effective cold emailing. The podcast also covers topics like sales cycle timing during COVID-19, agency budget tiers, best practices for automated email sequences, and navigating business challenges during the pandemic.

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Introduction

00:00 • 2min

Outbound Sales Strategies and Success Outcomes

01:51 • 23min

Sales Cycle Timing and COVID-19

24:58 • 3min

Understanding Agency Budget Tiers and Frequency of Contacts

27:30 • 2min

Best Practices for Automated Email Sequences in Sales Prospecting

29:33 • 6min

Email Sales Strategy and Prospecting

35:24 • 4min

Navigating Business Challenges During the Pandemic

39:10 • 14min

Thanks to the Guest and Sponsor, and Reminder of Resources Available

53:25 • 2min

There’s always been a great debate among agency owners – does cold email work as a new business strategy. Many will argue that given SPAM filters and the volume of email that everyone gets, it’s impossible to break through and actually get the attention of someone in the C-suite. My guest Jeff Winters proves that belief wrong for his clients every day. But will it work for your agency?

Jeff created a company called Sapper, a service that works with agency owners and brand leaders to help them with their outbound email marketing and sales efforts. Understanding his methodology means you can do this at home—or you can hire a company like Sapper to do it for you.

In this episode, Jeff gave us the scripts, the timing cadence and how you can measure the results. Ours may be an industry that typically does not boast a lot of success from cold calling, but Jeff has many agencies on his roster that are doing things differently and experiencing great success. I picked Jeff’s brain to find out exactly what they are doing so you can do it too.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

How Sapper was founded and what they do
How to master outbound email marketing
How agencies perform using Sapper’s sales methodology
Different tactics you can use for macro, micro, and nano tiered clients
How to approach frequency of communication
What to do when somebody actually responds to your outbound marketing
How to rethink your sales strategy in a time of crisis