Without a steady stream of potential customers, keeping your sales going strong is hard. Pipeline growth and outbound lead generation are essential for success in sales. It's not always easy, but with the right mindset, strategy, and persistence, you can build a strong pipeline of potential customers and keep your sales flowing smoothly. In this conversation, Jeff Winters, Founder of Sapper Consulting and Chief Revenue Officer at Abstrakt Marketing Group, joins to discuss how the mindset surrounding pipeline growth and outbound lead generation is crucial for success in sales. He emphasizes the importance of understanding that achieving success in these areas requires both an art and a science. Jeff touches on the role of sales leadership in supporting sales representatives during slumps, the concept of sales enablement, and its significance in empowering sales teams to perform at their best. In this episode, you’ll learn: The importance of mastering both the art and science of pipeline growth and outbound lead generation in sales. The concept of building resilience and maintaining the right attitude for long-term success in sales. The idea of setting micro-goals and embracing failure as essential components of the sales process. Jeff Winters is a seasoned entrepreneur with a passion for driving business growth. His experience navigating the highs and lows of entrepreneurship leading sales & marketing teams has equipped him with invaluable lessons in sales, leadership, and operations. Jeff is also the co-host of "The Grow Show" podcast, where he shares genuine stories and practical insights from experienced leaders in the business world. Resources: Follow Jeff on LinkedIn: https://www.linkedin.com/in/jeffreyscottwinters/ Jeff's website: https://www.abstraktmg.com/ The Grow Show Podcast: https://thegrowshowpodcast.buzzsprout.com/