Jason Waugh, President and CEO of Coldwell Banker Affiliates, shares his insights from years of brokerage experience. He emphasizes the critical role of empathy in leadership, especially when tough decisions must be made. Waugh discusses strategies for unifying franchise and company-owned operations and the importance of collaboration within the organization. He believes that future real estate leadership will focus on building relationships and balancing immediate challenges with long-term goals, leveraging both technology and human connection for success.