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How the Brokerage Business is Changing
Feb 26, 2025
In this discussion, Jason Waugh, President of Coldwell Banker Affiliates, reveals the transformative shifts in the real estate brokerage landscape as we approach 2025. He highlights findings from the Global Luxury Trends report, detailing a 35% increase in luxury home sales and changing demographics of buyers. The conversation also delves into how recent legal changes are reshaping agent commissions and consumer relationships. Waugh emphasizes the importance of adaptability in the face of evolving market dynamics and consumer expectations.
52:13
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Quick takeaways
- The brokerage business is shifting as Coldwell Banker adapts its offerings to meet evolving consumer demands, especially in luxury markets.
- Real estate agents maintain resilience in the face of economic changes, highlighting the ongoing value of personalized service in home sales.
Deep dives
Adaptability in the Real Estate Landscape
The conversation highlights the necessity for real estate brands to adapt in a rapidly changing market. Despite its rich history, Coldwell Banker recognizes that being flexible and responsive to consumer needs is crucial for growth. The market has witnessed numerous cycles, and agents must navigate these challenges with agility to succeed. Emphasizing change as an inevitable factor, the brand's focus is on leveraging its experience while continually evolving to meet the demands of both clients and real estate professionals.
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highlights
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