Jason Swenk, expert in making agencies attractive to potential buyers, shares invaluable advice on enhancing agency value and understanding key performance indicators (KPIs). He discusses client transferability, earn-outs, distinguishing your business as a market maker, automating KPIs, and achieving predictable revenue. Whether selling or scaling your agency, this episode equips you with strategic wisdom and practical tips for success.

Jason Swenk, founder of Agency Mastery 360, shares his journey from accidentally starting an agency to selling it for eight figures. He discusses the importance of building the right leadership team and the two pivotal 'whos' for growth. Jason emphasizes the need for agency leaders to shift focus from day-to-day management to long-term strategies and team empowerment. He also delves into innovative hiring strategies, highlighting the value of complementary talent and nurturing internal leaders for sustainable agency success.

Jason Swenk, marketing agency owner turned acquirer, shares his unique perspective on how to sell your service business. From criteria for acquiring agencies to the role of competition in buying and selling companies, he discusses valuable insights and real-life stories. They also touch on the decision-making process, red flags when courting potential owners, and the importance of good operators. The chapter concludes with a discussion on assessing value, deal structures, and reaching out on social media.

Jason Swenk and Darby Copenhaver reflect on the annual live retreat for digital agency owners. They discuss the benefits of in-person meetings and personal growth. Topics include staffing, agency values, and leadership check-ins. They also highlight the importance of evaluating team members and clients based on shared values. The podcast touches on gender diversity and the active participation of women at the retreat.

Jason Swenk, agency advisor & coach, shares insights on building and scaling marketing agencies. He emphasizes the importance of building an asset, scalability, and having a leadership team. Swenk discusses marketing strategies, the power of podcasting, and providing value to clients. Key takeaways include focusing on scalability, consistency in marketing, and the value of social media for agencies.