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Perpetual Traffic

8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk

Nov 7, 2023
Jason Swenk, expert in making agencies attractive to potential buyers, shares invaluable advice on enhancing agency value and understanding key performance indicators (KPIs). He discusses client transferability, earn-outs, distinguishing your business as a market maker, automating KPIs, and achieving predictable revenue. Whether selling or scaling your agency, this episode equips you with strategic wisdom and practical tips for success.
52:26

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • A clear vision and focus on a specific industry are crucial for business success and better decision-making.
  • Diverse channels for generating business ensure a steady flow of new clients, including inbound, outbound, and strategic partnerships.

Deep dives

Clear Vision and Niche Focus

Having a clear vision and focusing on a specific industry is crucial for a business to succeed. It allows for better decision-making and empowers the team to work towards a common goal.

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