Key Points and Insights

In this episode, Jason Swank shares valuable insights on how to sell your marketing agency based on his experience as an acquirer. He emphasizes the importance of building a business that can operate without the owner, ensuring a clear vision and direction for the team. Swank also discusses the criteria he looks for in an agency, including a minimum of one million dollars in EBITDA and a focus on recurring revenue. He highlights the significance of core values and cultural fit during the acquisition process. Swank offers advice on deal structures, such as a combination of cash, equity, and earnouts, and discusses the importance of due diligence and integration for successful acquisitions. Lastly, he addresses common challenges, including retrading and the potential need for firing a CEO post-acquisition.