Jason Mayden, co-founder of Super Heroic and former Senior Global Design Director for Nike's Jordan brand, shares his extraordinary journey in sneaker design. He talks about harnessing curiosity and turning weaknesses into strengths, emphasizing the value of introspection and lessons from icons like Michael Jordan. Jason reveals how he meditates through creativity and service, and the importance of having trusted editors to execute ideas. He encourages maintaining a childlike perspective in adulthood to foster joy and creativity.

Jason Mayden, Chief Design Officer of Jordan Brand at Nike, shares insights on the intersection of creativity and industrial design. He discusses the emotional ties sneaker culture has to personal identity and community. Mayden highlights how AI and blockchain can enhance creative processes, emphasizing collaboration. He also explores the importance of authenticity in branding and partnership, drawing parallels between fashion and food. His journey from humble beginnings to leading iconic designs inspires a deeper understanding of brand storytelling.