web3 with a16z crypto Designing Beloved Brands
4 snips
Dec 30, 2024 Jason Mayden, Chief Design Officer of Jordan Brand at Nike, shares insights on the intersection of creativity and industrial design. He discusses the emotional ties sneaker culture has to personal identity and community. Mayden highlights how AI and blockchain can enhance creative processes, emphasizing collaboration. He also explores the importance of authenticity in branding and partnership, drawing parallels between fashion and food. His journey from humble beginnings to leading iconic designs inspires a deeper understanding of brand storytelling.
AI Snips
Chapters
Transcript
Episode notes
Childhood Dream to Internship
- Jason Mayden's journey began at 7 years old, inspired by comic books and Michael Jordan.
- He wrote letters to Nike, faced rejections, and eventually landed an internship at Jordan Brand at 19.
Custom-Made Education
- Mayden created his own degree by combining biomechanics, psychology, and design disciplines.
- He audited courses at different universities, shaping his unique approach to design.
Intersectional Design
- Industrial design has evolved into intersectional design, considering individual preferences and community needs.
- Technology empowers self-expression, shifting the focus from mass production to personalized experiences.