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Designing Beloved Brands

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Authenticity in Brand Partnerships

This chapter explores the essential criteria for new companies aspiring to partner with established brands, emphasizing the significance of authenticity and a strong entrepreneur vision. It discusses the emotional ties consumers have with brands, especially within the sneaker culture, illustrating how personal expression should guide choices. Additionally, the conversation highlights the importance of community empowerment and the role of curiosity in fostering creativity within organizations.

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