Jaleh Rezaei

Jaleh Rezaei, CEO of Mutiny and a former leader at Gusto, shares her inspiring journey from Iran to Silicon Valley success. She discusses the shifting landscape of B2B marketing, highlighting the importance of optimizing user experiences to maximize revenue. Jaleh emphasizes adapting growth strategies for profitability, especially in today's challenging economy. She also delves into her personal story, detailing her entrepreneurial path shaped by significant experiences and the role of community in overcoming obstacles.

Jaleh Rezaei, CEO & Co-founder of Mutiny, is transforming the B2B buying landscape with AI-powered personalization. She discusses how AI is revolutionizing sales and marketing, highlighting that personalized experiences can lead to 14x higher conversion rates. Jaleh shares insights on effective lead scoring, overcoming sales objections in real-time, and the importance of aligning sales and marketing teams. She also warns against common pitfalls in AI-driven strategies, emphasizing the need for genuine customer relationships in today's digital age.

In this engaging discussion, Jaleh Rezaei, Founder and CEO of Mutiny, shares her insights on transforming B2B marketing. She critiques the pitfalls of current AI trends, emphasizing the importance of authentic buyer experiences. Jaleh explains why quick fixes don’t work and highlights the need for focusing on what truly drives revenue. The conversation also dives into simplifying go-to-market strategies and the balance between speed and strategy to ensure marketing effectiveness. Marketers, listen up—it's time to prioritize real connections!