Jaleh Rezaei, CEO of Mutiny and a former leader at Gusto, shares her inspiring journey from Iran to Silicon Valley success. She discusses the shifting landscape of B2B marketing, highlighting the importance of optimizing user experiences to maximize revenue. Jaleh emphasizes adapting growth strategies for profitability, especially in today's challenging economy. She also delves into her personal story, detailing her entrepreneurial path shaped by significant experiences and the role of community in overcoming obstacles.

Jaleh Rezaei, CEO & Co-founder of Mutiny, is transforming the B2B buying landscape with AI-powered personalization. She discusses how AI is revolutionizing sales and marketing, highlighting that personalized experiences can lead to 14x higher conversion rates. Jaleh shares insights on effective lead scoring, overcoming sales objections in real-time, and the importance of aligning sales and marketing teams. She also warns against common pitfalls in AI-driven strategies, emphasizing the need for genuine customer relationships in today's digital age.

Jaleh Rezaei, Founder and CEO of Mutiny, previously made waves at Gusto and has a wealth of experience from tech giants like Google and Y Combinator. She dives into the importance of building a strong company culture, highlighting key lessons from her time at Gusto. Jaleh discusses the biggest challenges in B2B marketing, emphasizing the shift to account-based marketing (ABM) and the necessity for tailored approaches. She also tackles how to effectively measure marketing success and the nuances of aligning metrics with revenue.