ACQ2 by Acquired The Profitable B2B Growth Playbook and Mutiny’s Story
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Oct 24, 2022 Jaleh Rezaei, CEO of Mutiny and a former leader at Gusto, shares her inspiring journey from Iran to Silicon Valley success. She discusses the shifting landscape of B2B marketing, highlighting the importance of optimizing user experiences to maximize revenue. Jaleh emphasizes adapting growth strategies for profitability, especially in today's challenging economy. She also delves into her personal story, detailing her entrepreneurial path shaped by significant experiences and the role of community in overcoming obstacles.
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Marketing Evolution and Waste
- Marketing evolved from storytelling in the Mad Men era to online distribution with platforms like Google and Facebook.
- The current challenge is the significant waste in ad spending, as most money is wasted before users convert on websites.
Optimize for Conversion
- Focus on optimizing website conversion rates relative to acquisition costs and pricing.
- Regularly revisit pricing and packaging, as they're crucial levers for business growth.
CLTV and Conversion Synergy
- Higher customer lifetime value (CLTV) allows outbidding competitors on acquisition platforms.
- Efficient conversion further amplifies this advantage, enabling higher bids and profitability.