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The Profitable B2B Growth Playbook and Mutiny’s Story

ACQ2 by Acquired

CHAPTER

Adapting Growth Strategies for Profitability

This chapter explores the evolving business growth strategies focusing on profitability and sustainability, driven by changing investor expectations. It emphasizes the need for companies to balance customer acquisition with conversion optimization and the role of technology in shaping marketing efforts. The discussion highlights the importance of measuring customer acquisition costs and the effectiveness of various marketing initiatives to inform resource allocation.

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