
The Profitable B2B Growth Playbook and Mutiny’s Story
ACQ2 by Acquired
Adapting Growth Strategies for Profitability
This chapter explores the evolving business growth strategies focusing on profitability and sustainability, driven by changing investor expectations. It emphasizes the need for companies to balance customer acquisition with conversion optimization and the role of technology in shaping marketing efforts. The discussion highlights the importance of measuring customer acquisition costs and the effectiveness of various marketing initiatives to inform resource allocation.
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