
The GTM Podcast
GTM 138: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei
Mar 18, 2025
Jaleh Rezaei, CEO & Co-founder of Mutiny, is transforming the B2B buying landscape with AI-powered personalization. She discusses how AI is revolutionizing sales and marketing, highlighting that personalized experiences can lead to 14x higher conversion rates. Jaleh shares insights on effective lead scoring, overcoming sales objections in real-time, and the importance of aligning sales and marketing teams. She also warns against common pitfalls in AI-driven strategies, emphasizing the need for genuine customer relationships in today's digital age.
54:23
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Quick takeaways
- AI-powered personalization significantly enhances B2B sales by driving 14x higher conversion rates through tailored buyer interactions.
- Achieving effective sales and marketing alignment is crucial for revenue growth, requiring improved communication and collaboration between teams.
Deep dives
The Excitement of Building with AI
The current landscape for startup founders is notably thrilling due to the advancements in large language models (LLMs). These technologies empower founders to create solutions that significantly enhance relationships with customers, shifting focus from transactional exchanges to meaningful connections. Increased personalization driven by AI not only delights sellers but also fuels their enthusiasm, as it aligns with their long-held desires for deeper marketing engagement. This evolution in technology positions founders to solve complex customer problems more effectively than ever before.
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