Jaleh Rezaei, CEO & Co-founder of Mutiny, is transforming the B2B buying landscape with AI-powered personalization. She discusses how AI is revolutionizing sales and marketing, highlighting that personalized experiences can lead to 14x higher conversion rates. Jaleh shares insights on effective lead scoring, overcoming sales objections in real-time, and the importance of aligning sales and marketing teams. She also warns against common pitfalls in AI-driven strategies, emphasizing the need for genuine customer relationships in today's digital age.
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insights INSIGHT
LLMs Expand Founder Impact
LLMs drastically expand the scope of problems founders can solve.
They allow automating workflows previously done outside software, integrating them into the product.
question_answer ANECDOTE
From VMware to Gusto
Jaleh Rezaei learned go-to-market at VMware by deeply understanding customers' needs.
At Gusto, she saw the trade-off between relationship-building and scale.
insights INSIGHT
1:1 Personalization Wins
One-to-one personalized content has significantly higher engagement and conversion rates.
It's crucial to speak to a company's priorities, not just insert their name.
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Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization. Mutiny helps enterprises restore the human element in modern buying at scale, and is used by some of the fastest growing companies in the world including Amplitude, Snowflake and Qualtrics. The company is backed by Sequoia Capital, Tiger Global, and CMOs of companies such as Uber, Condé Nast and Salesforce. Prior to Mutiny, Jaleh was the Head of Marketing and Business Development at Gusto, where she grew the company from 500 to 50,000 customers over 4 years. She was the Director of Product Marketing at VMware prior to Gusto.
Discussed in this Episode:
AI-powered personalization is reshaping B2B sales and marketing
AI-driven lead scoring improves quality and targets high-value prospects
AI anticipates and overcomes sales objections in real time
Sales & marketing alignment: why it matters and how to achieve it
The risks of AI-driven outbound and how to avoid common pitfalls
Scaling 1:1 experiences efficiently with AI
AI-powered buyer interactions and their impact on GTM strategies
Highlights:
03:27 – Why AI innovation is game-changing for founders building and scaling companies. 06:49 – How 1:1 sales personalization drives 14x higher conversion rates. 10:45 – AI-powered hyper-personalization is reshaping enterprise sales. 16:30 – The biggest AI mistakes in sales and marketing. 20:55 – Scaling white-glove experiences across all target accounts. 24:45 – Why CRM data is a mess and how AI finally fixes it. 28:14 – A masterclass in sales & marketing alignment. 31:20 – The real reason sales and marketing clash (and how to fix it). 42:10 – The most valuable AI use cases for B2B sales teams. 47:30 – How AI is changing B2B buyer behavior and what sellers must do.
The GTM Podcast The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
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