31min chapter

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GTM 138: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei

The GTM Podcast

CHAPTER

Aligning Sales and Marketing in the AI Era

This chapter explores the critical alignment between sales and marketing teams, emphasizing the role of AI in enhancing collaboration and communication. It discusses actionable strategies to overcome common challenges and improve customer interactions, highlighting the significance of genuine customer experiences and personalized outreach. Additionally, the chapter illustrates the impact of aligned teams on achieving business objectives and the evolving landscape shaped by AI technologies.

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