Jacob Espinoza

Jacob Espinoza, a local media operator behind What's Happening Salem, shares insights on growing city-focused podcasts and social media presence. He reveals the challenges of monetization and highlights the power of networking through interviews. Jacob discusses inventive strategies like repurposing content for newsletters and utilizing evening sends for higher engagement. He also explains how to balance sponsored content with value-driven posts and the significance of engaging storytelling in local media, providing practical tips for budding creators.

Jacob Espinoza, creator of What’s Happening Salem, discusses how he built a successful local media presence through Instagram, newsletters, and podcasts. He shares tactics for growing an audience, like engaging short-form videos and local memes. Jacob emphasizes the blend of entertainment and education in content creation. He also reveals innovative monetization strategies, such as creating authentic promotional content and hosting local events to foster community connections. His insights are valuable for anyone looking to grow their local brand.

Join Jacob Espinoza, founder of What's Happening in Salem and a leadership development consultant, as he shares his journey from consultant to media creator. Discover how he built a thriving social media presence in just seven months by embracing community engagement and authenticity. Jacob emphasizes the importance of networking and taking calculated risks while highlighting ways to shift perceptions of Salem positively. Gain valuable insights into the balance of passion and market needs for sustainable business growth.