Local Newsletter Insider Short Form Video & Podcasts That Win Locally
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Sep 12, 2025 Jacob Espinoza, a local media operator behind What's Happening Salem, shares insights on growing city-focused podcasts and social media presence. He reveals the challenges of monetization and highlights the power of networking through interviews. Jacob discusses inventive strategies like repurposing content for newsletters and utilizing evening sends for higher engagement. He also explains how to balance sponsored content with value-driven posts and the significance of engaging storytelling in local media, providing practical tips for budding creators.
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Podcast’s Value Is Network And Repurposing
- Local podcasts rarely scale large, but they offer outsized networking value with influential community members.
- Jacob repurposes podcast interviews into newsletters and short-form clips to multiply reach beyond raw listens.
Make Podcast Production Minimal
- Keep production simple so you can sustain weekly episodes; use Riverside to record and publish easily.
- Repurpose full interviews into newsletter articles and short-form clips to amplify the work.
Be Strategic With Podcast Monetization
- Don’t rely on podcast ad CPMs alone; sell episode-specific sponsors or title sponsors selectively.
- Prioritize sponsors that align with episode audience or buy a title sponsor for simpler sales.