Dirt to Sky Business Podcast #1: 31K Followers in 7 Months! Jacob Espinoza’s Social Media and Community Blueprint
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Mar 18, 2025 Join Jacob Espinoza, founder of What's Happening in Salem and a leadership development consultant, as he shares his journey from consultant to media creator. Discover how he built a thriving social media presence in just seven months by embracing community engagement and authenticity. Jacob emphasizes the importance of networking and taking calculated risks while highlighting ways to shift perceptions of Salem positively. Gain valuable insights into the balance of passion and market needs for sustainable business growth.
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How The Project Began
- Jacob started What's Happening in Salem after leaving Workweek and noticing a local-media gap.
- He launched the idea because others discussed it but nobody acted, and it grew faster than he expected.
Find And Repeat Content Pillars
- Social channels perform once you discover repeatable content pillars that resonate.
- Jacob tested many formats, kept what worked, and scaled those ideas consistently.
Positive Stories Change Perception
- Positive local storytelling shifts civic narrative and attracts visitors.
- Highlighting hidden local gems can change perceptions and drive economic support.