Greg Logan

Greg Logan, a world expert in brand storytelling and an award-winning writer, shares insights on how narratives can elevate businesses. He emphasizes that the key to growth isn't new products but compelling stories. Logan stresses that customers should be seen as heroes, with brands acting as guides. He draws parallels between Hollywood storytelling techniques and brand success, encouraging entrepreneurs to create emotional connections with their audience. Discover strategies to craft impactful brand stories and engage customers effectively.

In a captivating discussion, Greg Logan, founder of Narrativity and author of 'Creating a Blockbuster Brand', reveals how Hollywood storytelling can elevate brand narratives. He discusses the universal appeal of the Hero’s Journey and outlines three key storytelling rules. Greg emphasizes the importance of emotional connections in branding, sharing his four-day process to help businesses craft unforgettable stories. Learn how to avoid the 'we're amazing' trap and define your brand's quest for impactful engagement.