Entrepreneurs on Fire Stories That Sell: How to Create the Stories People Actually Buy Into with Greg Logan
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Jul 4, 2025 Greg Logan, a world expert in brand storytelling and an award-winning writer, shares insights on how narratives can elevate businesses. He emphasizes that the key to growth isn't new products but compelling stories. Logan stresses that customers should be seen as heroes, with brands acting as guides. He draws parallels between Hollywood storytelling techniques and brand success, encouraging entrepreneurs to create emotional connections with their audience. Discover strategies to craft impactful brand stories and engage customers effectively.
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Avoid Clichés and False Flattery
- Don't tell clients or customers only what they want to hear; push them to think differently.
- Avoid clichés and be authentic in your messaging to truly help your clients succeed.
Stories Hook Emotion and Business
- Stories work because they tap into human DNA and emotion, not just facts.
- Changing your story is the most cost-effective way to improve your business and show why you matter to customers.
Three Big Brand Story Mistakes
- Stop talking about yourself, stop being overly rational, and stop sounding like everyone else.
- Focus on your audience's story and emotion to stand out and resonate deeply.