Grant Elliott, a chiropractor and successful entrepreneur, shares his journey in building a multi-million dollar business aimed at alleviating back pain. He discusses the flaws in the healthcare system and reveals holistic, effective approaches to pain management, emphasizing emotional factors. The conversation also covers his shift to an online model during COVID-19, innovative marketing strategies, and the significance of personalized care in recovery. Tune in for valuable insights whether you're facing back pain or looking to elevate your business!