George Peppou, co-founder of Vow, a cellular-based meat company, talks about reinventing the food system by creating lab-grown meat. They discuss his journey as an adventurer and inventor, planning careers in cultured meat, building a company outside the competitive Bay Area, navigating challenges, and the power of early believers.

George Peppou and Tim Noakesmith discuss the future of food and their company, Vow, which produces sustainable cultured meat. They explore the potential of cultured meat and ethical meat production, the challenges of scaling deep tech companies, and the hiring process at Vow. They share their passion for cooking, the importance of meaningful brand experiences, and their long-term vision for the future of food.