Gareth Balch, CEO of Two Circles, a global sports marketing agency, delves into the intricacies of post-acquisition growth. He discusses the recent acquisitions of KORE and Spring Media, emphasizing the importance of strategic alignment and effective communication during integration. Balch highlights data-driven strategies for enhancing audience engagement and revenue in sports, and the transformative impact of personalized fan experiences. He also explores the delicate balance between strategy and execution, stressing the need for a strong corporate culture to achieve lasting success.

Gareth Balch, an inspiring Olympian and founder of the UK-based data-driven marketing agency Two Circles, shares his fascinating journey from athlete to entrepreneur. He discusses the transformative power of data in growing sports revenues and enhancing fan engagement. Gareth highlights successful collaborations with high-profile clients like the English Cricket Board and UEFA’s Women’s EURO 2022. He emphasizes innovative strategies in ticketing and broadcasting, showcasing how data-driven solutions can revolutionize the sports industry.