The Sports Entrepreneurs Podcast by Marcus Luer cover image

The Sports Entrepreneurs Podcast by Marcus Luer

Gareth Balch, "Data Driven Sports Revenue"

Jul 31, 2024
Gareth Balch, an inspiring Olympian and founder of the UK-based data-driven marketing agency Two Circles, shares his fascinating journey from athlete to entrepreneur. He discusses the transformative power of data in growing sports revenues and enhancing fan engagement. Gareth highlights successful collaborations with high-profile clients like the English Cricket Board and UEFA’s Women’s EURO 2022. He emphasizes innovative strategies in ticketing and broadcasting, showcasing how data-driven solutions can revolutionize the sports industry.
56:04

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Gareth Balch's journey from aspiring Olympian to co-founding Two Circles showcases the importance of perseverance and dedication in achieving success.
  • Two Circles employs a data-driven strategy to enhance fan engagement and revenue generation for sports organizations, likening data to 'new oil'.

Deep dives

Growing the Value of Sports

Two Circles helps increase the value of sports through a data-driven approach that focuses on growing fandom and fan consumption. By collaborating with various sports organizations, the company provides insights that assist clubs, leagues, and federations in increasing their revenue. This method utilizes data as a pivotal asset in the sports industry, akin to the new oil or gold, ensuring that organizations can capitalize on fan engagement effectively. The emphasis on data not only enhances financial outcomes but also deepens the relationship between sports entities and their fans.

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