SportsPro Podcast
Ep 3: Once the deal is done... growing a $650m business through mergers and acquisitions | How to Win
Nov 20, 2024
Gareth Balch, CEO of Two Circles, a global sports marketing agency, delves into the intricacies of post-acquisition growth. He discusses the recent acquisitions of KORE and Spring Media, emphasizing the importance of strategic alignment and effective communication during integration. Balch highlights data-driven strategies for enhancing audience engagement and revenue in sports, and the transformative impact of personalized fan experiences. He also explores the delicate balance between strategy and execution, stressing the need for a strong corporate culture to achieve lasting success.
51:00
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Quick takeaways
- Two Circles emphasizes a data-driven approach to understand fan behavior, allowing them to enhance audience engagement and revenue growth.
- The podcast discusses the evolving landscape of fandom, highlighting the importance of personalized experiences for increased fan interaction.
Deep dives
Two Circles: A Growing Force in Sports Marketing
Two Circles, co-founded by Gareth Belch and Matt Rogan, has established itself as a prominent global sports marketing agency, dedicated to increasing audiences and revenue for various sports organizations. The company has expanded its services over 13 years, currently partnering with over 900 organizations in the sports and entertainment sectors. Their success reflects a commitment to understanding fan engagement through data-driven strategies, processing a significant volume of transactions and campaign data in the sports ecosystem. This focus on data not only enables them to drive ticket sales and sponsorships but also positions them as leaders in leveraging insights to maximize commercial opportunities.
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