SportsPro Podcast

Ep 3: Once the deal is done... growing a $650m business through mergers and acquisitions | How to Win

Nov 20, 2024
Gareth Balch, CEO of Two Circles, a global sports marketing agency, delves into the intricacies of post-acquisition growth. He discusses the recent acquisitions of KORE and Spring Media, emphasizing the importance of strategic alignment and effective communication during integration. Balch highlights data-driven strategies for enhancing audience engagement and revenue in sports, and the transformative impact of personalized fan experiences. He also explores the delicate balance between strategy and execution, stressing the need for a strong corporate culture to achieve lasting success.
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