

Ep 3: Once the deal is done... growing a $650m business through mergers and acquisitions | How to Win
Nov 20, 2024
Gareth Balch, CEO of Two Circles, a global sports marketing agency, delves into the intricacies of post-acquisition growth. He discusses the recent acquisitions of KORE and Spring Media, emphasizing the importance of strategic alignment and effective communication during integration. Balch highlights data-driven strategies for enhancing audience engagement and revenue in sports, and the transformative impact of personalized fan experiences. He also explores the delicate balance between strategy and execution, stressing the need for a strong corporate culture to achieve lasting success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
The Evolution and Vision of Two Circles in Sports Marketing
02:11 • 2min
Data-Driven Growth in Sports Organizations
03:41 • 8min
Data-Driven Strategies in Sports and Healthcare
11:33 • 17min
Transforming Sports Marketing: A Visionary Journey
28:30 • 2min
Strategic Acquisitions for Growth
30:26 • 16min
The Power of Strategic Execution
46:28 • 4min