We all know that creativity is the backbone of innovation and, ultimately, business success. But we don't always think deeply about how creative people get their ideas and the steps we might take to do the same. Gabriella Rosen Kellerman, a physician and chief product and chief innovation officer at BetterUp, and Martin Seligman, a professor of psychology at the University of Pennsylvania, say there are four types of creativity -- integration, splitting, figure-ground reversal, and distal thinking -- and explain how each shows up at work. Amid startling advances in artificial intelligence, people who hone these skills will set themselves apart. Kellerman and Seligman are the authors of the HBR article “Cultivating the Four Kinds of Creativity” and the book Tomorrowmind.

Dr. Gabriella Rosen Kellerman, Chief Innovation Officer at BetterUp and co-author of TomorrowMind, dives deep into thriving amidst uncertainty. She shares innovative strategies for fostering creativity in teams and emphasizes the importance of helping individuals find purpose to enhance retention. Gabriella highlights resilience as crucial for navigating challenges and explains prospection as a vital leadership skill for building trust. With insights on storytelling and recognizing contributions, she provides valuable tools for leaders ready to adapt and engage.