Fred Kofman

Fred Kofman discusses Conscious Business at Google. He emphasizes aligning passion and values for success, promoting happiness in stakeholders, and personal fulfillment. The podcast explores spiritual aspects of capitalism, handling challenges with integrity, and practicing verbal Aikido in business interactions.

Google's Advisor of Leadership, Fred Kofman, discusses the meaning revolution in leadership and how companies that focus on meaning outperform their competition. He explores the role of job functions in winning, the deadly disease of self-interest in organizations, and the challenges of optimizing subsystems. He also delves into moral hazard and adverse selection in economics of information and emphasizes the importance of decentralization in decision-making within a company for rapid adaptation and engagement of individuals' internal motivation.