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Greymatter
The "Meaning Revolution" In Leadership with Google's Fred Kofman| Greymatter
May 7, 2019
Google's Advisor of Leadership, Fred Kofman, discusses the meaning revolution in leadership and how companies that focus on meaning outperform their competition. He explores the role of job functions in winning, the deadly disease of self-interest in organizations, and the challenges of optimizing subsystems. He also delves into moral hazard and adverse selection in economics of information and emphasizes the importance of decentralization in decision-making within a company for rapid adaptation and engagement of individuals' internal motivation.
40:27
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Quick takeaways
- The real driver for employees is the desire to work in an organization that has a greater purpose and mission, beyond material incentives like salary and benefits.
- Creating a sense of community and purpose that goes beyond material incentives is essential for effective leadership in organizations.
Deep dives
The meaning revolution in leadership
Fred Kauffman discusses the concept of the meaning revolution in leadership. He emphasizes the importance of understanding the true purpose of one's job and how it contributes to the overall mission of the team or organization. He uses examples from soccer and business to illustrate that individual roles should be focused on helping the team win, rather than simply optimizing individual performance. He highlights the danger of sub-optimizing subsystems and the need for leaders to create a sense of community and purpose that goes beyond material incentives. Ultimately, he argues that engaging people in a transcendent project that gives meaning to their lives is the key to effective leadership.
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