Talks at Google

Ep463 - Fred Kofman | Conscious Business

Jul 12, 2024

Fred Kofman discusses Conscious Business at Google. He emphasizes aligning passion and values for success, promoting happiness in stakeholders, and personal fulfillment. The podcast explores spiritual aspects of capitalism, handling challenges with integrity, and practicing verbal Aikido in business interactions.

47:24

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Fred Kofman

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Quick takeaways

Conscious business integrates personal values for exceptional performance and happiness among stakeholders.

Impeccable commitments and authentic communication foster integrity and harmony in conscious business practices.

Deep dives

Conscious Business: Integrating Values in Work

Conscious business emphasizes the importance of aligning personal passions and values with professional endeavors. Fred Kaufman, author of Conscious Business, discusses the significance of organizational consciousness in achieving greatness. Conscious business fosters personal fulfillment and promotes happiness among stakeholders while enhancing community solidarity and individual dignity.

Intro

2min

Integrating Values and Success in Business

25min

Exploring the Spiritual Aspect of Capitalism and Business Ethics

4min

Commitment, Challenges, and Conscious Business

13min

Exploring Verbal Aikido and Skillfully Handling Attacks

3min

Fred Kofman visits Google to discuss his book “Conscious Business”.

Consciousness is the main source of organizational greatness. Conscious business means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.

It also fosters personal fulfillment in the individuals, mutual respect in the community, and success in the organization. This book is the definitive resource for achieving what really matters in the workplace and beyond.

Fred Kofman is an executive coach and advisor on leadership and culture. He is founder and president of the Conscious Business Center. In 2018, Fred accepted a position as Vice President at Google in charge of advising the CEO's office on leadership and culture. Previously, he was Vice President of executive development at LinkedIn.

Originally published in March of 2007.

Visit http://youtube.com/TalksAtGoogle/ to watch the video.