Fergus Navaratnam-Blair

Fergus Navaratnam-Blair, VP at National Research Group and author of a revealing study on Generation Alpha, shares fascinating insights into why this cohort prefers the big screen to home viewing. Gen Alpha loves immersive, longer films and has a surprising ability to put down their phones. They value social experiences in theaters, aiming to connect with friends. The conversation also dives into the most appealing film franchises and actors for these young audiences, reshaping expectations for the future of cinema.

Fergus Navaratnam-Blair, an author of an NRG study on male character evolution, joins to explore how Hollywood’s portrayal of masculinity is shifting. He discusses the changing role models for young men, highlighting their preference for superheroes and digital influencers over traditional icons. The conversation delves into the importance of creating relatable and emotionally vulnerable characters that resonate with today's audiences. Fergus also addresses the challenges of balancing traditional masculinity with modern expectations in storytelling.