Fergus Navaratnam-Blair, an author of an NRG study on male character evolution, joins to explore how Hollywood’s portrayal of masculinity is shifting. He discusses the changing role models for young men, highlighting their preference for superheroes and digital influencers over traditional icons. The conversation delves into the importance of creating relatable and emotionally vulnerable characters that resonate with today's audiences. Fergus also addresses the challenges of balancing traditional masculinity with modern expectations in storytelling.
Research shows that young men primarily admire fictional superheroes like Spider-Man and Batman, highlighting a disconnect with realistic male role models.
The evolving preferences of Gen Alpha indicate a shift towards valuing real-life influencers like Mr. Beast over traditional male characters in media.
Deep dives
Introduction of Ringer Movies Channel
A new YouTube channel called Ringer Movies has been launched, showcasing popular movie coverage from The Ringer. This channel will feature full episodes of shows like The Big Picture and The Rewatchables, along with live episodes and deep dives into movie history. The channel aims to attract movie enthusiasts by offering engaging content featuring well-known personalities from The Ringer who share their love for films. Unique segments, like Chris Ryan's impersonation of Wayne Jenkins, highlight the fun and entertaining aspects of the channel.
Insights on Young Male Role Models
Research reveals that young men, aged 13 to 30, predominantly view superhero and fantasy characters as their role models, with figures like Spider-Man and Batman leading the list. This contrasts with young women in the same age group who cite real-world role models alongside fictional ones. The findings suggest that Hollywood often presents an unrealistic vision of masculinity, encouraging audiences to look up to unattainable characters rather than those who embody real-life qualities. The discussion raises questions about whether the entertainment industry is meeting the desires of this demographic or if they are turning to influencers and online personalities as more relatable role models.
The Complexity of Modern Masculinity
The dialogue centers around the challenges content creators face in developing aspirational male characters amid evolving societal views on masculinity. Research indicates a division in audience expectations, with some seeking characters that reinforce traditional masculine ideals while others favor narratives that challenge them. Successful examples include films with themes of camaraderie and emotional growth, showcasing characters who work together and navigate failures rather than performing solitary heroics. Movies that resonate combine relatable male experiences with complex portrayals of friendship, vulnerability, and personal growth.
Changing Preferences for Real-World Role Models
A significant shift is observed in the preferences of Gen Alpha, particularly the 13-and-under group, who look up to figures like Mr. Beast over traditional actors when considering role models. The study notes that these younger viewers increasingly turn to social media influences rather than fictional representations, indicating that real-life characters are becoming less prominent in their admiration. This evolution reflects a broader cultural shift where emotional openness and philanthropy take precedence over rigid notions of masculinity. Consequently, the entertainment industry faces a growing need to provide more grounded and relatable male characters in future storytelling.
Matt is joined by Fergus Navaratnam-Blair from National Research Group to discuss the evolution of male characters on-screen in Hollywood and what the next generation wants to see from male archetypes. Fergus explains who young men currently look up to the most in 2024 and how these role models have shifted over the years. They discuss the more fictionalized characters and superheroes in popular culture, how Hollywood sells masculinity to young men, and whether there is a market opportunity for storytellers to make new male characters that resonate with the next generation (02:40). Matt finishes the show with a trifecta of opening weekend box office predictions for ‘Terrifier 3,’ ‘Saturday Night,’ and ‘The Apprentice’ (25:14).
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