The Town with Matthew Belloni Why Gen Alpha Prefers the Big Screen Over Their Phones
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Sep 5, 2025 Fergus Navaratnam-Blair, VP at National Research Group and author of a revealing study on Generation Alpha, shares fascinating insights into why this cohort prefers the big screen to home viewing. Gen Alpha loves immersive, longer films and has a surprising ability to put down their phones. They value social experiences in theaters, aiming to connect with friends. The conversation also dives into the most appealing film franchises and actors for these young audiences, reshaping expectations for the future of cinema.
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Gen Alpha Values Theatrical Escape
- Gen Alpha prefers theaters because they value real-world disconnection from screens.
- Their heavy device use makes in-person communal experiences feel special and scarce.
Enforce Quiet, Premium Showings
- Try enforcing quiet, phone-free screenings to align with Gen Alpha preferences.
- Experiment with separate, premium showings rather than phone-inclusive formats.
Prioritize Unique, Phone-Free Events
- Do prioritize premium, event-style theatrical experiences over phone-friendly screenings.
- Offer special formats, sing-alongs, or dining events that can't be replicated at home.