Engaging Generation Alpha: Media Preferences and Cultural Connections

Matt is joined by Fergus Navaratnam-Blair of National Research Group to discuss his surprising study revealing Generation Alpha’s love for and interest in the theatrical movie experience. They look at the most interesting data from the study, including Gen A’s interest in seeing movies with friends, their strong attention span, and their ability to put down their phones during a movie. They also dig into the most important IP and actors for the younger generation of moviegoers (02:06). Matt finishes the show with an opening weekend box office prediction for ‘The Conjuring: Last Rites’ and ‘Hamilton’ in theaters (25:13).

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Host: Matt Belloni
Guest: Fergus Navaratnam-Blair

Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo

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