To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to build a juggernaut.”Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Everette Taylor, CEO of Kickstarter and a beacon of resilience, shares his inspiring journey from homelessness to leading a major crowdfunding platform. He reflects on his challenging upbringing in Richmond and the importance of authenticity in both personal and professional life. Taylor discusses pivotal lessons from his entrepreneurial ventures, highlighting the crucial balance between profit and social impact. He also explores how Kickstarter empowers innovation and the evolving nature of community engagement in crowdfunding. A true story of perseverance and vision!

This podcast encourages listeners to kill laziness and take action towards their goals. It highlights the importance of seeking discomfort, following a schedule, and embracing challenges. The speakers motivate with powerful speeches on perseverance, self-discipline, and pushing beyond limits for success.