Masters of Scale Rapid Response: Kickstart your users from passive to passionate, w/Kickstarter’s Everette Taylor
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Feb 16, 2023 Everette Taylor, the dynamic CEO of Kickstarter, shares his journey from an unconventional childhood to leading a major crowdfunding platform. He discusses bold strategies to energize user engagement and expand the community, emphasizing that marketing and product development are intertwined. Taylor advocates for celebrating failures as a vital part of growth and reveals his vision of making Kickstarter an inclusive hub for creators. He also highlights the unique challenges faced by black leaders in corporate environments and introduces a creative way to celebrate team successes.
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Everette's First Marketing Job
- At 14, Everette Taylor's mom made him get a job after she discovered he was selling weed.
- His first interview, for a junior marketing associate role, revealed his natural talent for marketing.
Kickstarter's Brand Recognition
- Kickstarter's brand recognition is a major advantage, but it needs revitalization.
- Everette Taylor prioritizes community, impact, and growing the creative crowdfunding market.
Building Community and Inclusivity
- Focus on increasing user retention by making Kickstarter a daily destination for discovering new creative projects.
- Prioritize inclusivity by supporting underrepresented creators and attracting a diverse audience.