Masters of Scale Reid Hoffman & Kickstarter’s Everette Taylor take your questions
8 snips
Aug 28, 2025 Everette Taylor, CEO of Kickstarter, brings his expertise in building resilient businesses to the conversation with Reid Hoffman. They dive into essential strategies for entrepreneurs, including the art of selecting co-founders who share your mission and values. The duo stresses the importance of resilience in overcoming challenges, sharing real-world examples of businesses adapting to setbacks. They also discuss the evolving role of community support and crowdfunding in driving innovation and sustaining growth.
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Episode notes
Lead With Grit And Clear KPIs
- Embrace grit: stay level-headed and persist through hard moments to make wins sweeter.
- Identify challenges, communicate them clearly, set a North Star, and track real KPIs to measure progress.
Chaos Enables Entrepreneurial Opportunity
- Chaotic market moments create entrepreneurial opportunity because they enable creative disruption.
- Use Plan A, B, and Z plus network intelligence to both minimize risk and spot openings.
Favor Calculated Action Over Inaction
- Take calculated risks and weigh best- and worst-case scenarios before acting.
- Favor action over paralysis because inaction can have worse outcomes than well-considered risks.