Evan Hughes

Journalist Evan Hughes discusses his book 'Pain Hustlers' on the opioid epidemic, Hollywood adaptations, and investigative reporting. He shares insights on criminal justice challenges, weight management innovations, and intriguing storytelling techniques. Hughes also talks about uncovering corporate misconduct in the pharmaceutical industry and navigating the Hollywood adaptation process. He emphasizes the importance of curiosity and optimism in the media industry.

Evan Hughes, an expert in demand generation strategies for scaling companies, shares invaluable insights with hosts Stacey Danheiser and Sarah Breathnach. They discuss how startups can stand out in competitive markets and the critical role of defining ideal customer profiles. The conversation covers aligning sales and marketing teams for enhanced collaboration, leveraging AI tools for marketing strategies, and the importance of nurturing strong customer relationships. Packed with actionable advice, this session is a treasure trove for anyone looking to scale from $1M to $10M.