Evan Hanlon, the CEO of Choreograph, and Bethany Poole, a senior marketing director at Google, dive into the human side of data-driven marketing. They discuss the crucial need for creativity alongside analytics and challenge the notion of AI as a simple solution. The pair also tackle the communication gaps between tech teams and CMOs, advocating for intuitive strategies that align with business goals. Personal shifts to suburban life offer a humorous backdrop to their insights on adapting marketing strategies in an ever-evolving landscape.