Evan Hanlon

Evan Hanlon, the Global CEO at Choreograph, a data and technology company under WPP, shares insights on fostering innovation through a culture of experimentation. He reflects on his unique career journey from aspiring astronaut to branding guru, emphasizing curiosity and stepping beyond comfort zones. The conversation delves into the balance of personalization in advertising with tech management, the ethics of data ownership, and the need for genuine solutions in marketing. Hanlon also discusses the symbiosis of human creativity and AI, urging a transformative approach to media.

Evan Hanlon, the CEO of Choreograph, and Bethany Poole, a senior marketing director at Google, dive into the human side of data-driven marketing. They discuss the crucial need for creativity alongside analytics and challenge the notion of AI as a simple solution. The pair also tackle the communication gaps between tech teams and CMOs, advocating for intuitive strategies that align with business goals. Personal shifts to suburban life offer a humorous backdrop to their insights on adapting marketing strategies in an ever-evolving landscape.