Identity Architects Evan Hanlon, Choreograph: Culture of Experimentation
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Jul 9, 2025 
Evan Hanlon, the Global CEO at Choreograph, a data and technology company under WPP, shares insights on fostering innovation through a culture of experimentation. He reflects on his unique career journey from aspiring astronaut to branding guru, emphasizing curiosity and stepping beyond comfort zones. The conversation delves into the balance of personalization in advertising with tech management, the ethics of data ownership, and the need for genuine solutions in marketing. Hanlon also discusses the symbiosis of human creativity and AI, urging a transformative approach to media.
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Aspiring Astronaut's Early Dream
- Evan Hanlon wanted to be an astronaut from an early age and maintained that dream well into high school.
- He even considered attending the Air Force Academy as a path to space exploration.
Advice for Media Career Beginners
- Be curious and fearless, and don't be limited by job roles or departments.
- Embrace learning new skills even if it means making mistakes early on.
Unpredictability Fuels Innovation
- The unpredictability of today's world is a major source of stress but also an opportunity.
- Rapid experimentation tools allow quick feedback and innovation cycles in weeks or months, not years.