Evan Hanlon, Choreograph: Culture of experimentation
Identity Architects
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Exploring Personal Soundtracks and the Choreograph Ecosystem
This chapter initiates with a lighthearted conversation about personal soundtracks, featuring 'Mr. Brightside' as a metaphor for life. It transitions into a detailed examination of 'choreograph', a pivotal element in WPP's media ecosystem, showcasing its product lines, Open Media Studio and Open Intelligence, which enhance marketing strategies through improved data and analytics.
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